Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
Many people believe that marketing and advertising are the same thing. Or if not, that marketing consists of the promotion you do to drive sales. But the reality is very different. Marketing is everything you and your …
Continue Reading about Marketing Is Not What You Think It Is →
It has been said by many leadership experts that a great leader is a servant. A true leader isn’t ruled by their greed or their ego, but by their desire to help others. I would argue that not only is this true, but that …
Email can be a great way to reach your prospects. But there are good emails and not-so-good emails. And then there are emails like this one. I recently received this email from a local hotel. (As a speaker—and someone …
Continue Reading about How NOT to Write a Prospecting Email →
One of my favorite pieces of research in the field of sales and marketing is a survey of B2B buyers conducted by Britt Beemer for American Demographics Magazine. In it, Beemer found that 70.1% of respondents would switch …
Continue Reading about Why Your Business Needs to Be More Fun →
Pride is a tricky thing. Many religious texts—and religious leaders—decry it. In fact, it’s one of the “Seven Deadly Sins,” along with greed, lust, envy, sloth, reality TV, and ordering red wine with …
As a professional speaker and trainer, I spend a lot of time in airports. And I see an awful lot of bad behavior there. Recently as I was waiting to board a flight, I witnessed some incredibly poor behavior by a boy I …
