Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
My aikido instructor—Edgar Johansson Sensei—made an interesting comment in class the other day. He said we spend the first five years of our aikido training learning sensitivity. Specifically, learning to be sensitive to …
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This past weekend, several members of my family and I were in Orange, Texas (a small town about 110 miles east of Houston) to attend my brother’s wedding. We stayed at a Holiday Inn Express just off I-10. While the …
Who’s the hardest, most frustrating, most aggravating person to sell to? The person without a need? Nope. It’s easy for most salespeople to walk away from someone once you realize they have no need for what you sell. …
A few months ago, I listed some of my all-time favorite quotations. There are plenty more, however. Here are a few: “There is scarcely anything in the world that some man cannot make a little worse, and sell a little …
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Southwest Airlines is running an advertising campaign that I love. It’s not particularly entertaining, it’s not groundbreaking in any way, and it’s not going to win any awards. But it’s powerfully effective. The …
1. Read a book on a subject related to sales every month. 2. Ask your prospects more questions. 3. Understand not just what your product or service does, but how it benefits your buyer. 4. Regularly read at least …
Continue Reading about Ten Ways to Become a Better Salesperson →
