Most of us know by now that people make their buying decisions emotionally, not logically. But which emotions trigger the sale? And how can you leverage them? Listen to my appearance on Breakthrough Business Strategies …
Why a Great Product Isn’t Enough
Listen to my latest interview with Jim Blasingame on The Small Business Advocate® Radio Show. The 15-minute interview is broken into two segments. Whether you’re a CEO, manager, small business owner or salesperson, …
Five Steps to Creating a Powerful Sales Presentation
A great sales presentation makes people want to buy. A poor presentation costs you the sale. Want to make sure your presentations are superior? Listen to my appearance on Breakthrough Business Strategies Radio with …
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Great Thoughts on Sales, Business and Success V
I love quotations. Great quotes can be inspiring, insightful and instructive. Here are some more of my favorites: “Character is the salesperson’s stock in trade. The product itself is secondary. Truthfulness, enthusiasm …
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Boost Your Sales with Stories
You can recite every feature and benefit of your entire line. You can explain exactly how you stack up against your competition. You can discuss financing options ad nauseam. But can you tell a story? If you want to …
Four Keys to Boosting Your Sales
Why do some people seem to be able to increase their sales at will, while others constantly struggle? And more importantly, how can you move from the latter group to the former? Listen to my appearance on Breakthrough …