© Meikesen | Dreamstime.com - Dislike Photo One thing that people and brands have in common is that we want to be liked. We really like to be liked. So we try to be universally liked. And that’s a huge mistake. Because …
Sales Advice from The Princess Bride
One of the most popular—and most quoted—movies of all time is The Princess Bride. Although it didn’t do particularly well at the box office when it was released in 1987, it has earned a massive fan base via video and cable …
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Seven Things You Need to Study to Boost Your Sales
The top people in every profession got there by studying. Raw talent and intelligence will only take you so far. Whether you’re talking about doctors, athletes, lawyers, business leaders, artists, writers or teachers, the …
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Using Twitter to Power Your Sales
With more than a billion accounts, Twitter has changed the social, business and media landscape. CEO’s, celebrities and world leaders tweet regularly. CNN, ESPN and other media outlets routinely reference tweets on air. …
Are You Pushing Prospects or Leading Them?
Aikido is a Japanese martial art that focuses on redirecting an attacker’s energy and using it against them. Instead of meeting force with force (i.e. kicking and punching), the idea is to blend with the assailant’s …
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16 Words (and Phrases) That Undermine Your Credibility
Our words can either help or hinder our sales efforts. The right words can ease our buyer’s fears, stoke their excitement, and move them to action. The wrong words can annoy prospects, insult them, and even scare them …
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