Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
Before a prospect buys from you, they need to be comfortable with you. They need to be confident in you. They need to trust you. The faster you build that comfort, confidence, and trust, the sooner they’ll buy. And …
Continue Reading about Eight Ways to Build Rapport with Your Prospect →
The single biggest obstacle to closing the sale isn’t your price, your competition or your prospect. It’s you. Specifically, it’s your subconscious beliefs and fears about closing. Most salespeople are hindered by …
There are average salespeople, and then there are extraordinary salespeople. What’s the difference between the two? I’ve had the privilege of speaking to, coaching, and training tens of thousands of salespeople over the …
Continue Reading about 13 Characteristics of Top Salespeople →
Every business speaker, blogger, podcaster, columnist, and comedian owes a huge debt of gratitude to United Airlines. In forcibly dragging a paying customer off an overbooked plane at Chicago’s O’Hare airport, United has …
Continue Reading about Perception Is All That Matters for Your Sales →
Every business wants more customer loyalty. Loyal customers are the easiest and fastest to sell to. They buy more often. They don’t beat you up on price. They forgive you when you make a mistake or encounter a problem. …
Continue Reading about 26 Ways to Boost Your Customer Loyalty →
A female friend called me recently to tell me a story. She had arrived home from work around dusk. As she approached her house, she noticed two men walking through the neighborhood. She pulled into her driveway, opened …
Continue Reading about Are You Making Your Prospect Uncomfortable? →
