Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
Do you have a prospecting plan? If you want to boost your sales, it can be a huge help. A prospecting plan is like a business plan for your sales efforts. It’s a planning tool that helps you sketch out your goals, your …
Continue Reading about Seven Steps to Creating a Powerful Prospecting Plan →
In my last post, I discussed the role risk plays in preventing people from making purchasing decisions. The greater the risk, the less likely a person is to buy. Which means, the more you can reduce the perception of risk …
Continue Reading about 37 Ways to Inspire Confidence in Your Prospects →
I have weird feet. Seriously. My forefeet are wide, I have very long toes, and my right foot is nearly a half size larger than my left. Which makes shoe shopping a challenge. Roughly 98% of the shoes I try on don’t …
I enjoy giving gifts. And I enjoy receiving gifts. It’s not my primary Love Language (that would be Physical Touch), but I definitely feel cared about when I receive a gift from someone. Over the course of my life, I’ve …
The Christmas toy, “Elf on the Shelf” has been accused of being part of a nefarious scheme to illegally gather intelligence on millions of unsuspecting families. The controversy erupted when Santa Claus let slip …
Continue Reading about Elf on the Shelf Alleged to Be Government Spying Program →
Payless—the discount shoe retailer—recently pulled off a brilliant stunt: they sold fake designer shoes at a fake designer store. And the ruse carries lessons for anyone in sales and marketing. Payless took over a …
Continue Reading about What Does Your Price Say About You? →
