Have you ever tried cashews seasoned with salt and pepper? The first time I saw them in the grocery store I dismissed them out of hand, thinking the addition of pepper was kind of pointless. After ignoring them for months, …
In Praise of Salespeople
Actor, author, economist and lawyer, Ben Stein (Ferris Bueller’s Day Off, The Mask, Win Ben Stein’s Money) wrote a great essay in yesterday’s New York Times. It’s about his first job in sales and some of the many …
Giving Your Sales a Caffeine Boost
McDonald’s is looking to boost their sales of coffee in Canada by giving it away. Through May 3, its 1400 Canadian outlets will offer a free small coffee to customers during breakfast hours. While no purchase is …
Microsoft Learns an Important Sales Lesson
After deliberately avoiding upgrading to Windows Vista, I’m actually looking forward to Windows 7 when it comes out next January. Why? Because the next version of Windows will be dramatically improved. Yeah, yeah, I …
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Sales Lessons from a Spa
Just saw a news report about a spa in Florida that caters specifically to girls, ages 4 to 12, although they’ll take kids as young as 2. While they've generated a controversy about whether or not facials, massages and …
Why Prospects Should Pay More to Buy from You
I just read an Associated Press article about a whole new housing problem. (As if the housing problems the country has already been dealing with aren’t enough.) Apparently, over the past four years, hundreds of thousands …
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