Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
On this day in 1959, The Twilight Zone debuted on CBS. Fifty years later, the groundbreaking series still runs regularly on the SyFy network, can be obtained from video services, and is available in a DVD boxed set. …
Continue Reading about Four Sales Lessons from The Twilight Zone →
One of the biggest (and most common) sales sins is not having a business card when you need it. Whether you’re at a networking event or you just happen to meet a potential prospect while standing in line, not having a …
Continue Reading about Twelve Places to Keep Business Cards →
While grocery shopping yesterday, I saw a great sales tactic. The supermarket chain had assembled several different products into a “Flu Preparedness Kit.” The kit contained a disinfectant spray, disinfectant wipes, …
A while back I listed the Top Ten Mistakes Salespeople Make. Of course, those blunders aren't the only ones salespeople commonly make. Here are ten more. How many of these mistakes have you committed lately? 1. Not …
While Jedi Master Yoda of the Star Wars movie franchise was not a sales trainer per se, he was definitely a teacher. And one instruction he gives Luke Skywalker is particularly powerful. The lesson occurs in Episode V: …
Just because I disagreed with Star Wars’ Jedi Master Yoda in my last post, doesn’t mean I discount everything the character said. On the contrary, one of Yoda’s most insightful comments occurs just after the exchange I …
