In my last post, I referenced a new study by Forrester Consulting that found a retail web site has two seconds to load before it starts to lose a shopper’s interest. But human impatience doesn't just apply to web pages. As …
You Only Have Two Seconds to Make the Sale
Actually, it’s your web site that only has two seconds. Specifically, a retail web site has two seconds to load before it starts to lose a shopper’s interest, according to a new study by online research company Forrester …
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Steve Martin on Selling
At one point in his book, Born Standing Up: A Comic’s Life, comedy legend Steve Martin describes his years on the road performing stand-up in small clubs in the early 1970’s. Discussing this period in his career, Martin …
Four Sales Lessons from a Squirrel
This week is National Squirrel Awareness Week. (I swear I’m not making that up.) It caused me to reflect on my father and his long-running battle with sciurus carolinenis. Like many homeowners, my father had a bird …
Pre-Emptive Customer Service
In my last post, I criticized a restaurant where I received some bad service. So it’s only fair that I write a post about a restaurant where I received some great service. A while back when I was in Naples, Florida to …
Substitute for Success
While driving through Texas not long ago, I stopped at a fast food place to grab a quick lunch. I hadn’t visited this chain in years, so I thought I’d give them a try again. I won’t reveal the name of the chain, although I …
