Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
It’s not merely frustrating—it’s maddening! You've made your case. You've pointed out the many benefits of your product or service. It’s a no-brainer. And the prospect STILL won’t buy! Why??? And more importantly, …
Continue Reading about What to Do When Selling Benefits Doesn’t Work →
PowerPoint is a terrific sales tool. But like any tool, it can be dangerous if misused. Used poorly, a PowerPoint presentation can damage your credibility, undermine prospects’ confidence in you and hurt your sales …
Continue Reading about Top Ten PowerPoint Mistakes Salespeople Make →
I registered to attend an upcoming trade show, so naturally I've been deluged with postcards and letters from exhibitors beseeching me to visit their booth. Most of the messages have been along the lines of “Come learn …
Continue Reading about Twelve Ways to Get People to Your Trade Show Booth →
You asked someone to connect with you on LinkedIn and they agreed. Great! So.....what do you do next? How do you begin to build a relationship virtually? Listen to my appearance on Breakthrough Business Strategies …
Continue Reading about You Connected with Someone on LinkedIn—Now What? →
What’s the biggest difference between top-performing salespeople and everyone else? Attitude. Whether you’re salesperson, manager, CEO, professional or small business owner, your attitude affects your results more …
Continue Reading about The Importance of Attitude to Your Sales →
Whether you’re attending an international conference or your local Chamber of Commerce after-hours mixer, you have an opportunity to prospect. But how do you qualify potential prospects quickly? And without turning people …
Continue Reading about How to Qualify Prospects at a Networking Event →
