Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
The current “Social Distancing” and “Shelter at Home” requirements have resulted in millions of people conducting virtual presentations for the first time. And it shows. Which is understandable. Our first attempts at …
Continue Reading about 29 Ways to Improve Your Virtual Presentations →
The world has changed. Due to the COVID-19 pandemic, most states in the US—and many other parts of the world—are under “Shelter at Home” orders. Which means that millions of people who used to go to an office every day are …
The COVID-19 pandemic is wreaking havoc around the world. The disease—and the government responses to it—have affected every industry, with impacts ranging from mild to devastating. One of the best things you can do in …
Continue Reading about The Most Important Question You Can Ask Right Now →
In 1885, Joseph Fralinger—a former glassblower and fish merchant—took over a taffy stand in Atlantic City, New Jersey. He bought some books on candy-making and set about learning the business. Before long, he was offering …
Continue Reading about Why People Buy Taffy (And what it means for YOUR sales) →
I regularly receive friend requests on Facebook. Most of them I ignore. (And many I report for being spam.) But if the person sending the request has a lot of friends in common with me—say a hundred or so—I’ll usually …
Study after study has found that the #1 buying factor is confidence. More than anything else, people choose the brand, the product, and the salesperson they have the most confidence in. Which is why it’s so critical for …
Continue Reading about Eight Ways to Boost Your Confidence →
