Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
Much—if not most—marketing is wasted. Various studies put the number at anywhere from 40% to 60%. You can’t afford to waste time, money, and effort like that though. If you want to generate more sales, your marketing needs …
Continue Reading about Five Steps to Creating a Powerful Marketing Piece →
Does boosting your sales mean you have to be sneaky, underhanded, manipulative, and high-pressure? Absolutely not! In fact, if you truly want to excel in sales, you need to be just the opposite. Because a virtuous …
Wondering where your next sales lead is coming from? Wonder no more! There are lots of places to find potential prospects—some in the physical world and some in the digital. Here are—in alphabetical order—17 of them: 1. …
Continue Reading about 17 Places to Look for New Prospects →
Everyone sends Christmas cards. Their impact is minimal, because we all receive so many of them that none stand out. Instead, try sending your prospects and customers Valentine’s Day cards. Not the big, fancy, expensive …
Negotiation is an essential element of most sales efforts. Yet too many salespeople, professionals, and business owners lack the skills to negotiate successfully. If you’re not good at negotiating, it can cost you both …
Continue Reading about Seven Negotiating Mistakes That Hurt Your Sales →
In my last post, I wrote about the fact that—contrary to a popular business cliché—customers are often wrong. In those situations, it’s up to us to correct them, so they don’t make a mistake, or at least prevent them from …
Continue Reading about Nine Ways to Correct a Customer Without Insulting Them →
