As a number of prominent companies have experienced declines in sales over the past few years, much effort has gone into uncovering the causes of those declines. Both CEOs and business “experts” have sought to explain the …
You Don’t Get What You Deserve
In a perfect world, everyone would get what they deserved. Good things would happen to good people and bad things would happen to bad people. The harder you worked, the more money you’d earn. The better your product or …
17 Things Not to Do at a Networking Event
Networking is a powerful sales and marketing tool. But like any tool, using it improperly or inappropriately can lead to disaster. Here are seventeen things—all of which I’ve actually observed people doing—that you …
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Nine Ways To Improve Your Business Image
May is International Business Image Improvement Month. In honor of that, I thought I’d tweet out an article on the subject. But when I did a search for “how to improve your business image,” all the articles I found …
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Are Your Salespeople Too Cheap?
When sales managers and business owners hire salespeople, they’re typically looking for sales experience. Frequently, industry knowledge. And sometimes—although not often enough—attitude. But there’s another quality you …
Tell Better Stories, Make More Sales
Stories are extremely powerful. Not only can they can be informative and persuasive, they can also be engaging, entertaining, and memorable. That is, if they’re told well. A poorly told story can lose the audience, and …
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