Don Cooper, The Sales Heretic™
Sales Training Seminars, Workshops & Keynotes
Everyone can use a good dose of inspiration and encouragement now and then. I know I certainly can. That’s why I regularly review the brilliant thoughts of others, share hem in my keynote speeches and seminars, and tweet …
Continue Reading about Great Thoughts on Sales, Business, and Success X →
Every salesperson wishes they sold the perfect product or service. And some salespeople believe they sell the perfect one. But “perfect” doesn’t exist. Because the reality is that every purchase we make is a compromise. …
Too many salespeople—and too many companies, for that matter—rely on the tactic of beating everyone else’s price in order to make the sale. And it’s understandable why: Price is always an issue for buyers, and dropping …
As a salesperson, business owner, or professional, you only have so much time. And if you want to maximize your sales, you can’t afford to waste that precious time with people who are never going to buy from you. Which …
Continue Reading about Are They Really a Prospect or Are You Just Wasting Time? →
Many companies proudly state that “We want you to be completely satisfied” or “100% customer satisfaction guaranteed” or similar sentiments. And while customer satisfaction seems like a good idea—you don’t want your …
Continue Reading about Why You Should Never Satisfy Customers →
Stories are extremely powerful. They can be both informative and persuasive, while being entertaining. And they’re engaging—neuroscientists have discovered that our brains are hard-wired for stories. (That’s why it’s so …
Continue Reading about Twelve Ways to Use Stories to Boost Your Sales →
