19 Ways to Follow Up Without Being a Pest

You already know that effective follow up is crucial to closing sales. But how can you follow up with prospects without annoying them to the point where they scream, “Leave me alone!”

The key is to deliver value in your follow up efforts. Provide your prospects with information, entertainment, or other items of value to them. For example:

1. Send a thank you note

2. Inform them of upcoming sales or promotions

3. Send new product, service, or feature announcements

4. Invite them to enter contests

5. Send a funny postcard or video

6. Send a gift card

7. Invite them to your customer appreciation events

8. Send articles, special reports, white papers, or eBooks that you’ve written

9. Send links to articles or videos that would be of interest to them

10. Send your newsletter or e-zine (with their permission)

11. Invite them to a seminar you’re hosting

12. Invite them to an industry event you’re sponsoring

13. Invite them to a networking event you’re attending

14. Offer to introduce them to other people in your network

15. Send links to web sites and blogs they would find interesting

16. Inform them of industry news and updates

17. Send them free samples

18. Set up Google Alerts and congratulate them on accomplishments

19. Follow and interact with them on Facebook, LinkedIn, Instagram, and Twitter

All of these are items your prospects would welcome. Which means that each of these touchpoints not only puts your name in front of them, they each build credibility, likeability, and appreciation.

Pick a few of these tactics and incorporate them into your follow up routine. You’ll distinguish yourself from your competitors, strengthen the connection with your buyer, and boost your sales.